October 2020 - Online English News Website | Apex Herald

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Friday, October 30, 2020

Usha International Associates with NK Racing Academy

Friday, October 30, 2020

Apexherald News Desk | Updated: 30-10-2020 09:58 IST  Usha International, one of India’s leading consumer durables brand, today announced its partnership with the NK Racing Academy as Associate Sponsor for the Rotax Max National Karting Championship to be held at MecoKartopia, Bangalore. Usha International will support the academy for this initiative to encourage and discover new talent in the world of racing, reiterating Usha’s commitment to help improve the quality of life for youth through sports, and promote an active and healthy lifestyle.

The tournament will take place inDecember-Januaryoverweekends comprising a total of 5 rounds with 4 races each – Rotax India Round 1 and 2 from 4th to 6th December 2020, Rotax India Round 3 and 4 from 18th to 20th December 2020, and Rotax India Round 5 from 8th to 10th January 2021. With a total of 20 races, this event will see over 50 budding racers from across the country vying for top honours. As a part of the association, the Usha branding will be seen on the T-shirts of the participants, on the backdrop boards in the pit, and on the race car nose. While the pit garage area at the racing venue will be equipped with Usha fans and air coolers, Usha will also be installing various products from its portfolio in the Narain Karthikeyan Academy that will aid an active and healthy lifestyle.

Commenting on the association, Komal Mehra, Head – Sports Initiatives and Associations, Usha International, said, “Exploring new avenues that offer developing sports among people is one of the opportunities that brings us together with NarainKarthikeyan.This association with the NarainKarthikeyan Racing Academy gives us a great opportunity to encourage and engage with upcoming sports talent while promoting an active and healthy lifestyle. This collaboration is a long-term commitment, one that extends beyond the usual sports boundaries.”

Speaking on the partnership, Narain Karthikeyan, said, “My association with Usha International goes way back and they are true partners in every sense. We share a common agenda – that of giving back and contributing to the development of sports in India – and I am sure this is going to be an exciting journey ahead for all of us.”

Usha International supports numerous sports, healthy and active initiatives in the country including its association with Mumbai Indians, Ultimate Flying Disc, Differently Abled Cricket, Junior Golf Training Programs, visually challenged sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.

For more information: please visit www.usha.com

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Thursday, October 29, 2020

Kabira and Vindhya Valley from Khadi and Village Industries Board Goes Live on Amazon.in during ‘Great Indian Festival’

Thursday, October 29, 2020


·       The launch will benefit over 50,000 artisans and weavers hailing from Madhya Pradesh

·     Customers can purchase popular products like Khadi jackets, shirts, sarees, Dupatta and homemade dry masalas during the Great Indian Festival


Apexherald News Desk | Updated: 29-10-2020 10:26 IST : October, 2020: Amazon.in today announced the launch of multiple sellers associated with Khadi and Village Industries Board (Vindhya Valley) on the marketplace, in association with Govt of Madhya Pradesh. With a vision to empower and encourage the growth of artisans and weavers its mission to bring all forms of Indian crafts online and expand the selection for customers, the launch of these sellers on Amazon.in will have a significant impact on the lives of more than 50,000 artisans and weavers from Madhya Pradesh. At launch, over 150 unique products will be available with additional selection to be added in the coming days.


The launch will enable sellers associated with the emporiums with an opportunity to showcase unique products likekhadi jackets, shirts, dupattas as well as homemade dry masalas to millions of Amazon.in customers.The launch of the emporiums will help generate demand for products made by artisans and weavers from over 60- clusters like Maheshwari and Ujjain in Madhya Pradesh. Sellers will be able to avail additional benefits by selling their products on the Amazon India marketplace including discounted referral fees, support with shipping and delivery of products. Through its on-ground partner Prione, Amazon India will educate, train and onboard thousands of weavers and craftsmen from these three emporiums and showcase their ‘Made in India’ offerings to the customers.

Pranav Bhasin, Director- MSME and Seller Experience at Amazon India said, “Artisans and weavers comprise an important section of our seller community. At Amazon India, we have been committed to bringing artisans, weavers and their art forms from across the country online- to help them benefit from increased access to consumers, keeping their cultural heritage alive. Through the launch of these emporiums on the Amazon marketplace, we continue to extend the ecommerce opportunity, to benefit an additional 40000 sellers accelerate their business during the festive season. With the festive season coming closer, it is an ideal time for bringing these emporiums on Amazon.in. The sellers can participate in the Great Indian Festival to expand and accelerate their business, while customers can shop from their exquisite range of products.”

“In the present circumstances, it has been difficult for artisans and karigars to generate income through offline sales. In such a scenario, e-commerce has emerged as the ideal solution for them to sustain their business, and survive during these tough times. We work with over 5,000 artisans and weavers employed in rural industries, and we believe selling on Amazon.in will highly benefit them. They will gain access to a much wider customer base, thus ensuring greater visibility for their products as well as due recognition for their skills. Furthermore, the ongoing festive season is the perfect time for these artisans and weavers to start their e-commerce journey”,saidMrGautam Singh (IAS), MD Bhopal Khadi and Industries Board, Khadi and Village Industries Board.

In its mission to bring all forms of Indian crafts online and expand the selection of products made available to customers, Amazon India launched the Karigar program in 2016. Since launch in 2016, Amazon.in has on-boarded more than 3000 master weavers, co-operatives, artisans and government organizations under various ministries. Lakhs of these sellers will offer unique selection to customers during the upcoming Great Indian Festival, starting October 17, 2020, helping them rebuild and accelerate their business.  Customers across the country will have the opportunity to shop for unique products from thousands of Amazon sellers under various programs including Karigar.

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Pulkit Samrat sports a unique salt and pepper hairstyle

Thursday, October 29, 2020

Apexherald News Desk | Updated: 29-10-2020 09:47 IST : Pulkit Samrat has starred in an array of different films and proved that he is the master of versatile roles. And he is back again with a suave new look in Taish with an eye catching hairstyle.

A very different style for Pulkit, his character Sunny has a salt and pepper look created by the master hairstylist Aalim Hakim. Aalim is a master of his craft and has previously worked with the likes of Varun Dhawan, Hrithik Roshan and Vicky Kaushal, Ishaan Khatter to name a few. He is best known for his transformative hairstyles and sharp cuts.  

When asked about this avant garde look, Aalim shared, ‘Pulkit used to send me references of blonde hair, blue hair and various colours. He really wanted to go crazy with the hair. And then we came up with the idea of going platinum, really ashy really white-silver hair. The haircut we did was very edgy, we used a lot of razor work. Platinum is very unique, I have never seen any actor do it earlier. Pulkit has done it and is pulling it off very well, as you can see in the trailer also. He told me that there is a lot of drama and a lot of action and chases in the film, and I said why can’t we have some drama in the hair as well. So you will see there is a lot of drama in the hair, it is a little wild, a little whacked out, and at the same time it is very cool, very sexy. It’s a different hairstyle and it is going to set a trend, to have really platinum hair. A young face with grey hair looks really sexy. It looks great on Pulkit. It took really long for us to do it, it took us around four hours, but the end result was fantastic.’

Each element of a character adds something to the character’s persona, and this unique look surely makes us see Pulkit in a new light. A never seen before avatar for the young star, we are curious to know more about his story.

Pulkit’s intriguing look has us eager for the release of Bejoy Nambiar’s Taish which will be out on 29th October as a film as well as a 6 part series on Zee5.

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Wednesday, October 28, 2020

Clensta launches - Clensta 24x7 COVID-19 Protection Lotion –A complete safety shield for your family

Wednesday, October 28, 2020


Apexherald News Desk | Updated: 28-10-2020 11:11 IST : Clensta, a leading innovative health technology startup in association with IIT Delhi has launched Clensta – COVID-19 Protection Lotion. This lotion is effective in keeping one safe from the virus and is effective for 24 hours. The product is very easy to use and needs to be applied three times a day to secure the 100% protection from the virus, bacteria, and fungi. Priced at Rs. 298/- for the 100 ml size, this product is your go-to solution for battling the novel COVID-19 virus.


The COVID-19 Protection Lotion is based on Prolonged Antiviral Protection Technology i.e. PAP Technology that provides prolonged protection from pathogenic microorganisms including COVID-19, flu virus, MRSA, and Candida Albicans for up to 24 hours. The science behind the product is a breakthrough advancement in the Nano-BiotechnologyFormulation with first of its kind patented PAP Technology to prevent viral, bacterial, and fungal infections without harming human health.  The antiviral and antimicrobial efficacy of the product has been tested at the NABL accredited laboratory and IIT Delhi Incubation center respectively, with 99.5% effectiveness at different intervals of times.


Speaking on the occasion, Dr. Puneet Gupta, CEO & Founder Clensta Internationalstated “I decided it was -a time that we became Atmanirbhar and came out with the solution to fight COVID-19 in our best possible way. A complete Make in India product, Clensta – COVID-19 Protection Lotion is your ultimate shield against COVID-19.The product is technically engineered and formulated with three advanced active ingredients that form a triplet complex of the nanoparticles (AgNPs), biosurfactant, and acid. The triplet complex releases Reactive Oxygen Species (ROS) at a controlled level for up to 24 hours and forms an antiviral or antimicrobial microenvironment on the skin surface which in turn provides 99.5% intense prolonged protection from the COVID-19 virus including other microbes. The product ingredients comply with the CDC and WHO and approved by the Food & Drug Administration (FDA) as safe for long term usage.


Its microbial efficiency is not only limited to the COVID-19 virus, it would also fight surgical site infection (SSI) and protect from resistance bacteria (MRSA) that is difficult to kill.


The product is available at your nearest retail stores and is also marketed online via e-commerce platforms like Amazon and Flipkart.

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ZEE5 releases a melodious love song ‘Mehrama’ from Zindigi original ‘Ek Jhoothi Love Story’ & is sure to melt your heart

Wednesday, October 28, 2020


‘Mehrama’ -The Love Anthem of The Season Out Now


Apexherald News Desk | Updated: 28-10-2020 10:57 IST : October,2020: After the glorifying success of Churails, ZEE5 is set to launch Zindagi’s next original ‘Ek Jhoothi Love Story’, a refreshing light-hearted tale of the complexities of love and life. Adding to the celebration, the platform has just released its original soundtrack ‘Mehrama’ that will be the new love anthem of the season.


Listen to ‘Mehrama’ now: https://www.youtube.com/watch?v=sXEKZv9kONU


The melodious soundtrack has been sung by Mustahsan Khan and Zenab Fatima Sultan. The music is composed by Saad Sultan, who has also composed hits like Pi Jaoon, Laiyaan Laiyaan, Akhiyaan Nu Rehn De and Baliyay in the past. The mesmerizing lyrics are penned down by Late. Shakeel Sohail. 


Saad Sultan said, “It was lovely composing the original soundtrack for Ek Jhoothi Love Story and fitting it in with the beautiful storyline written by Umera and directed by Mehreen Jabbar. It was a great experience working with Motion Content Group and ZEE5 who completely trusted us with this and supported us throughout. The track is soft and soothing. I hope that people enjoy it! "


Director Mehreen Jabbar adds,"Mehrama is a beautiful track that sets the mood of the show. It is dreamy, magical and romantic; has an element of freshness to it. We hope this will be and remembered by the audience."


‘Ek Jhoothi Love Story’ is a simple story of Salma and Sohail who just like other characters in the show are on their journey of finding ideal partners. This entertaining drama filled with complexities of life and relatable characters, is a story of every individual.  A wholesome story brought to life by the supremely talented star cast, this light hearted family drama will make you laugh with it and mock the struggles of expectations of finding true love by middle class families.

Written by Umera Ahmed and directed by Mehreen Jabbar, ‘Ek Jhoothi Love Story’ boasts a stellar cast with Bilal Abbas Khan and Madiha Imam in the lead, along with popular artists like Kiran Haq, Hina Bayaat, Mariam Saleem, Beo Raana Zafar, Mohammed Ahmed and Fawad Khan. 

Ek Jhoothi Love Story premieres 30th October, 2020 only on ZEE5

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