Kabira and Vindhya Valley from Khadi and Village Industries Board Goes Live on Amazon.in during ‘Great Indian Festival’


·       The launch will benefit over 50,000 artisans and weavers hailing from Madhya Pradesh

·     Customers can purchase popular products like Khadi jackets, shirts, sarees, Dupatta and homemade dry masalas during the Great Indian Festival


Apexherald News Desk | Updated: 29-10-2020 10:26 IST : October, 2020: Amazon.in today announced the launch of multiple sellers associated with Khadi and Village Industries Board (Vindhya Valley) on the marketplace, in association with Govt of Madhya Pradesh. With a vision to empower and encourage the growth of artisans and weavers its mission to bring all forms of Indian crafts online and expand the selection for customers, the launch of these sellers on Amazon.in will have a significant impact on the lives of more than 50,000 artisans and weavers from Madhya Pradesh. At launch, over 150 unique products will be available with additional selection to be added in the coming days.


The launch will enable sellers associated with the emporiums with an opportunity to showcase unique products likekhadi jackets, shirts, dupattas as well as homemade dry masalas to millions of Amazon.in customers.The launch of the emporiums will help generate demand for products made by artisans and weavers from over 60- clusters like Maheshwari and Ujjain in Madhya Pradesh. Sellers will be able to avail additional benefits by selling their products on the Amazon India marketplace including discounted referral fees, support with shipping and delivery of products. Through its on-ground partner Prione, Amazon India will educate, train and onboard thousands of weavers and craftsmen from these three emporiums and showcase their ‘Made in India’ offerings to the customers.

Pranav Bhasin, Director- MSME and Seller Experience at Amazon India said, “Artisans and weavers comprise an important section of our seller community. At Amazon India, we have been committed to bringing artisans, weavers and their art forms from across the country online- to help them benefit from increased access to consumers, keeping their cultural heritage alive. Through the launch of these emporiums on the Amazon marketplace, we continue to extend the ecommerce opportunity, to benefit an additional 40000 sellers accelerate their business during the festive season. With the festive season coming closer, it is an ideal time for bringing these emporiums on Amazon.in. The sellers can participate in the Great Indian Festival to expand and accelerate their business, while customers can shop from their exquisite range of products.”

“In the present circumstances, it has been difficult for artisans and karigars to generate income through offline sales. In such a scenario, e-commerce has emerged as the ideal solution for them to sustain their business, and survive during these tough times. We work with over 5,000 artisans and weavers employed in rural industries, and we believe selling on Amazon.in will highly benefit them. They will gain access to a much wider customer base, thus ensuring greater visibility for their products as well as due recognition for their skills. Furthermore, the ongoing festive season is the perfect time for these artisans and weavers to start their e-commerce journey”,saidMrGautam Singh (IAS), MD Bhopal Khadi and Industries Board, Khadi and Village Industries Board.

In its mission to bring all forms of Indian crafts online and expand the selection of products made available to customers, Amazon India launched the Karigar program in 2016. Since launch in 2016, Amazon.in has on-boarded more than 3000 master weavers, co-operatives, artisans and government organizations under various ministries. Lakhs of these sellers will offer unique selection to customers during the upcoming Great Indian Festival, starting October 17, 2020, helping them rebuild and accelerate their business.  Customers across the country will have the opportunity to shop for unique products from thousands of Amazon sellers under various programs including Karigar.

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